Increased brand exposure (1990s–2004) Hilfiger in 1996Ī professed lifelong fan of rock and roll, Hilfiger's collections are often influenced by the fashion of music subcultures. Hilfiger was serving as the company's co-chairman by 1997, and that year he published his first book, titled All American: A Style Book. This was followed by a store in London in 1998. By the end of 1997 Hilfiger had opened his first store in Beverly Hills. Īfter licensing Pepe Jeans USA in 1995, in 1996, Tommy Hilfiger Inc. Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America in 1995. The Tommy Hilfiger Corporation went public in 1992, introducing Hilfiger's signature menswear collection. Hilfiger left Murjani International in 1989, with Silas Chou instead providing financial backing to the Hilfiger brand, and former executives of Ralph Lauren brought on board as executives of the newly formed company Tommy Hilfiger, Inc. The new clothing line made its debut with a high-profile marketing campaign, for example setting up a large billboard in Times Square designed by George Lois. In 1985, he founded the Tommy Hilfiger Corporation with support from The Murjani Group. The brand we were building felt so honest, so true to who I am, that it didn't feel like a struggle at all. I wanted to take these familiar old things and give them a more laid-back attitude, to make them modern and cool., finally, I felt like I was doing work that felt natural, that felt good. Maybe it's the small-town boy in me, but I've always loved the prep school look, traditional Ivy League, and the clothes that sailors and jocks wear. I was really in tune with the market-I knew what existed, and I wanted this to be different. came from a desire to create something that wasn't out there already. Later Hilfiger oversaw the design of the Coca-Cola clothing line for Murjani. Murjani backed the necessary investment for Hilfiger to establish his own brand. In 1984, Hilfiger was approached by businessman Mohan Murjani, to pursue his goal of designing and heading a men's sportswear line. There's no better design school in the world." In 1981 he founded the company 20th Century Survival, and the following year he founded Click Point, which designed women's clothing. One of his first clients was Jordache Jeans, and as Hilfiger's company expanded beyond denim, he spent time in India, learning more about his trade: "I would sit in the factory with my pile of sketches and watch them being made, tweaking as I went. After then moving to New York City and working for several different labels, he set up a company called Tommy Hill in 1979. Hilfiger enrolled in classes on commerce and the business side of the fashion industry. The People's Place went bankrupt in 1977. I knew from that early work that designing would be my life." Unsatisfied with this, he began sketching his own designs, and would later write that "designing made me happier than anything I'd ever done. To stock the store, Hilfiger and a friend drove to New York City to buy clothing such as bell-bottoms, peasant blouses, and leather jackets. The first store was located in downtown Elmira in what is now the site of First Arena and had a hair salon, a record shop, and rock concerts in the basement. Hilfiger spent the summer of 1969 working in a clothing store on Cape Cod, and afterwards he decided to use his life savings of $150 to open a clothing store in 1971 as People's Place. People's Place and early lines (1970s–1983) His parents wanted him to get a college education and pursue a traditional career, and for a time he attended GST BOCES Bush Campus in Elmira. Hilfiger graduated from the Elmira Free Academy high school in 1969. In 2012, Hilfiger was awarded the Geoffrey Beene Lifetime Achievement Award from the Council of Fashion Designers of America. He remains the company's principal designer, leading the design teams and overseeing the entire creative process. In 2006, Hilfiger sold his company for $1.6 billion to Apax Partners, who next sold it in 2010 to Phillips-Van Heusen for $3 billion. In 2005, contestants in the CBS reality show The Cut competed for a design job with Hilfiger in a similar fashion to The Apprentice. Hilfiger's collections are often influenced by the fashion of music subcultures and marketed in connection with the music industry, with celebrities such as American R&B artist Aaliyah in the 1990s. The company later expanded into women's clothing and various luxury items such as perfumes and went public in 1992. Īfter starting his career by co-founding a chain of jeans/fashion stores called People's Place in upstate New York in the 1970s, he began designing preppy clothing for his own eponymous menswear line in the 1980s. Thomas Jacob Hilfiger ( / h ɪ l ˈ f ɪ ɡ ər/ hil- FIG-ər born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation.
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